Most people in business, community, and government are focusing on tactical and survival-based responses in order to deal with the current financial crisis. I would suggest that sustainability initiatives are an essential element for everyone to consider in order to minimize financial imbalances and limit overhead.
This is a time when it is important for pay very close attention to what you spend. That doesn’t always mean that spending needs to be frozen, but it does mean that value is a more important consideration than ever.
I have found that the sustainable marketing message is becoming increasingly attractive to my clients. At Harvest we show clients how to reduce resource use, reduce environmental impact, and reduce overall expense. Cumulatively these benefits help their companies be more socially responsible which is a critical response to the current environmental crisis. But responsible spending is absolutely essential in this atmosphere of economic crisis.
So many people focus exclusively on the environmental aspects of sustainable business. But there is an opportunity to drive home the message that this practice is a very practical solution to tightening budgets with a continued demand to increase sales.
If you are looking for more information for your home or business, make sure you look through the links listed on the right of this page. There are some excellent resources for learning more. Or feel free to contact me if you are in the Omaha area and I can share what I know.
