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Trendwatching Finds Eco-Trends

According to Trendwatching.com, “while financial woes may hold back some green initiatives, the future has never looked greener.”

Mainly because creating a more sustainable economy is not an option, but a necessity. And we all know that necessity is the mother of invention. Which is why this month, amidst crumbling banks, G20 meetings and stimulus plans, we highlight 12 eco sub-trends that any marketer or entrepreneur can act on today.

Trendwatching refers to these opportunities as an eco-bounty, and they provide the following definition: “ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic quest for a sustainable society. Some of these opportunities exist despite the current recession, others are fueled by it, not in the least because of new rules and regulations. Downturn-obsessed brands who lose their eco-focus will find themselves left out in the cold when the global economy starts recovering.”

They break up their trends into 12 categories, ranging from Eco-Frugal to Eco-Naked. Here are a few items from throughout the list that stood out to me:

Green building solutions retailer Green Depot has recently opened a flagship store in Manhattan that is designed to demonstrate the high-performance eco building materials in action. A light booth made of recycled resin materials, for example, helps shoppers compare light bulbs and paint colors in a controlled setting, while the Zero-VOC Paint Bar serves up a line of paints free of volatile organic chemicals. See also Natural Interiors and Eco-Logisch.
Dutch creative agency Spranq has developed a new font called Ecofont that’s specifically designed to extend the life of ink cartridges and toner by using 20 percent less ink than traditional fonts. The free, downloadable font is available for Windows, Mac OSX and Linux, and works best at a 9- or 10-point size.
Bixi is a high-tech public bike system in Montreal (even more sophisticated than Paris’ Velib service) to be launched this spring, using bikes equipped with RFID tags that allow users to track availability online via real-time information beamed to the web from the system’s solar-powered bike stands. Users will pay a membership fee of CDN 78 for one year, CDN 24 for one month or CDN 5 for one day, with the first half hour of every trip provided free of charge.
Crop to Cup is a fair trade coffee brand with a twist. In addition to buying coffee directly from farmers, representing them in markets and reinvesting in their livelihood, the brand also allows customers to trace their cup of coffee back to the farmer that produced it. Which in turn allows them to learn about the origins of the coffee and engage in a dialogue about the product.
Philadelphia-based RecycleBank enables households to earn RecycleBank Dollars, redeemable for discount coupons at Whole Foods, RiteAid, Starbucks and participating local companies just by leaving their recyclables out to be collected. RecycleBank containers are embedded with identifying barcodes which collection trucks scan to track how much each household is recycling; the more customers recycle, the more they earn in RecycleBank dollars—up to the equivalent of USD 35 per month. (available in parts of Omaha)
Luscious Garage is the first woman-owned and operated autoshop in San Francisco dedicated to servicing hybrids with a specialty in converting them to all-electrical plug-ins. Since opening in 2007 this unorthodox auto garage has attracted customers seeking a more friendly car repair experience with the garage’s laid back décor featuring plants and books. So far, the vast majority of customers have been Prius owners, but Luscious Garage is planning to diversify beyond hybrids in order to increase the company’s customer base. Which goes to show that ECO-FEEDER businesses may never be the next HUGE thing but they’re sure fun to start up if you’re the niche/long-tail entrepreneurial type.
Welsh clothing brand Howies offers a line of super-durable clothing called Howies’ Hand-Me-Down that features jackets, backpacks and messenger bags designed specifically to last for 10 or more years. The company crafts its products painstakingly and uses high-quality components like organic tweed and ventile—an extremely tightly woven cotton fabric that is inherently water-resistant and uses 30 percent more yarn than conventional fabrics.
And from the map gurus themselves: Google Maps Transit Layer, which is available for over 50 cities worldwide, overlays public transport lines onto the main map view, allowing the user to easily plan a green(er) journey to their destination.