Icebreaker offers an awesome tool for building your connection with the products you buy.

With most of the things you buy, you’re told little or nothing about how they’re made. Icebreaker is different. Each product sold comew with an unique Baacode will let you see the living conditions of the high country sheep that produced the merino fibre in each Icebreaker garment, meet the farmers who are custodians of this astonishing landscape, and follow every step of the supply chain.

Out of the 120 sheep stations that provide wool for their clothing. Their site has a demo to show you how the system works, showing you how you can track each garment back to the source.

There are profiles of the different farms, including video, so you are able to connect in a meaningful way with the company.

Icebreaker also provides customers with detailed information on their environmental ethics policy, manufacturing ethics, and animal welfare.

As a whole, I’m impressed. The Baacode concept is great and the company has a unified and meaningful message that any sustainable business can learn from.

Tags: conservation, Environment, sustainability, Sustainable Business