Simple. Sustainable. Pizza?
Friday, September 12th, 2008
Pizza is my biggest food vice (ice cream isn’t considered food…more medication). And it is always such a bummer when we finish the pizza and have to scrap the box.
A company called Green Box has turned the formerly single-purpose pizza box into a cross-functional delivery, dining, and long-term storage solution.
Their design is simple. They take the standard box, perforate the top into quarters, and they can turn into plates. Perforate the edges of the bottom of the box, then once down the middle, and you can fold that into a leftover box that’s half the size of the original. Less than that, actually, since the box is wedge shaped.
The company has clearly added value to the pizza box, but they have also used a simple business solution that yield meaningful environmental benefits. Think about all the other things that would have been used with a normal box: Plates plus the time/water/detergent used washing them. Disposable plates if you’re out, likely tossed. Paper towels standing in for plates. Plastic wrap or foil used to cover or wrap the leftovers in a smaller package then that mammoth box.
This may not sound like a lot in terms of one meal, but it adds up when you consider that American’s consume 4.8 billion pizza’s each year.
The makers of the box didn’t stray much from standard construction materials, believing that would have likely raised the price. They felt that most pizza shops are quantity focused businesses that will only make a move towards sustainability if it doesn’t raise the cost of doing business. Instead, they took the industry standard box, modified nothing but how it’s cut, and made it out of recycled paper, an increasingly cost competitive option.
This sort of creative decision making that focuses on solving conventional problems in a more sustainable way is the future of sustainable business. Sustainable businesses cannot live on the fringe if they hope to succeed in a competitive marketplace. The folks at Green Box clearly took the time to evaluate the factors involved in the decisions of everyone through their distribution chain and made decisions that benefitted each one of them. The end result is a simple product that will hopefully make me feel better about ordering my next gourmet pie from my favorite pizza shop.
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Source: Triple Pundit
